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Our Mission

Our mission is to educate families through one of life's most important financial decisions with clarity, confidence, and peace of mind. We combine admissions counseling, college funding strategy, and retirement planning into one integrated approach. Helping families choose a good-fit college without compromising their long-term financial security. 

Eric Flaten headshot

Eric Flaten

Founder

Eric Flaten is the Founder and Wealth Coach of ePersonal College and a native of Washington State. Eric has 35 years experience in the Financial Services Industry, assisting busy professionals with achieving their financial goals, Eric is primarily focused helping families, achieve Peace of Mind with the managing of their investments, retirement planning, college planning and estate planning. As an Independent Financial Fiduciary, Eric has always provided advice and solutions that put the client first.

College Planning

Client Services

Discover our comprehensive college planning services designed to secure your child's future. Join our workshops to learn about the three pillars of college planning and gain valuable tips on funding college. We also offer specialized college funding planning services, ensuring that you receive sound financial advice every step of the way. Let us help you navigate the path to higher education with confidence!

workshops & webinars

Attend our free college planning workshops to gain valuable information on college funding, admissions, and the application process.

college admissions
services

We are dedicated guiding students through the intricate college application process, ensuring present their best selves to admissions committees. 

college funding services

Discover effective strategies to maximize your savings and fund your tuition, making the journey through college more manageable. 

schedule a free consultation

We here to assist you in navigating the college admission and financial aid process. Let’s work together to make your college dreams a reality!

Eric Flaten

355 Pugsley Pl NW

East Wenatchee, WA  98802

(425) 330-3445

Contact us

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© 2025 by ePERSONAL COLLEGE, LLC

Investment advisory and financial planning services are offered through Simplicity Wealth, LLC, an SEC-registered investment adviser. SEC registration does not constitute an endorsement of the firm, nor does it indicate that the adviser has attained a particular level of skill or ability. Insurance, Consulting and Education services offered through ePersonal Financial.ePersonal Financial is a separate and unaffiliated entity from Simplicity Wealth.

​​ADV 3 Simplicity Wealth March 2025 Final.pdf

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